https://www.brianmarder.com/home daily 1.0 2025-04-26 https://images.squarespace-cdn.com/content/v1/58de5ada1e5b6c41e0e26be9/1686945922260-H0338MVXW8VUTTPY5RNJ/Screenshot+2023-06-16+at+4.04.44+PM.png Home https://images.squarespace-cdn.com/content/v1/58de5ada1e5b6c41e0e26be9/86f0b616-57cb-48de-88bd-33a1189dd314/Hero.png Home https://www.brianmarder.com/hinge-paywall daily 0.75 2024-04-29 https://images.squarespace-cdn.com/content/v1/58de5ada1e5b6c41e0e26be9/1714354554678-YS2IRJ4S7I657WMSIBAH/Hinge+new+paywall.png Hinge paywall https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456778343214-6EXQ3R8UIDEWLZZQ3UYP/65.jpg Hinge paywall https://images.squarespace-cdn.com/content/v1/58de5ada1e5b6c41e0e26be9/1714354657929-KFN5SMU4SIMHTOV35DFV/67.jpg Hinge paywall - Updates to the paywall for Hinge+ and HingeX; 2023/2024 In February 2023, Hinge released two new subscription tiers: Hinge+ and HingeX. As this work was in-flight when I joined the company, I wasn’t initially owning all copy - but closer to launch, I wound up as the writer responsible for all UX copy/content design decisions, including subscriber benefits, upsells, banners, half-sheets, and more, all aimed at converting free or (FKA) “Preferred” members to paid plans, without being heavy-handed, of course. It involved a ton of research, product-naming decisions, and microcopy. https://www.brianmarder.com/about daily 0.75 2024-11-14 https://images.squarespace-cdn.com/content/v1/58de5ada1e5b6c41e0e26be9/1497379107268-2S1LZQD9Q6I1BZXL6JW6/image-asset.jpeg About Oof, do I hate pictures of me. That's why I use this blurry old one, featuring part of someone's hand, as my go-to for EVERYTHING. https://www.brianmarder.com/contact daily 0.75 2020-03-26