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Copywriting

\ˈkä-pē-ˌrī-ting\: the act of writing text for the purpose of advertising or other forms of marketing; if you still think there might be some overlap with "copyrighting," please get in touch! 

Shazam's 'Discover' launch

Shazam's 'Discover' launch

New in-app feature, 'Discover,' launched with copy-heavy UX components and on-boarding throughout.

Shazam GDPR

Shazam GDPR

Comprehensive landing-page copy in compliance with the EU’s General Data Protection Regulation (GDPR) mandate; May 2018.

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Shazam for Brands launch site

Shazam for Brands launch site

Website integrated into Shazam.com upon launch of new ad product. Case-study copy produced from scratch -- and updated regularly -- alongside continuous flow of Web-copy work for Shazam; March 2016.

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Shazam X Ad Age

Shazam X Ad Age

Full-page Shazam for Brands ad in Ad Age. Copy was also featured on-site as part of Shazam's appearance at the 2017 Cannes Lions; June 2017.

Beat Shazam play-along game

Beat Shazam play-along game

'Beat Shazam' play-along experience and in-app game. Launched with premiere of new FOX series of the same name; heavy copy component throughout the in-app experience; May 2017.

Shazam AR launch: press release

Shazam AR launch: press release

Press release around Shazam's launch of augmented reality; March 2017.

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Shazam redesign email

Shazam redesign email

Email was one of several copy/design assets created around a soft redesign of the Shazam app; May 2017.

Travelzoo hotel page

Travelzoo hotel page

Research-based copywriting for the popular travel-deals site Travelzoo; November 2013.

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Shazam iOS App Store description

Shazam iOS App Store description

Full refresh of Shazam's App Store description, taking into account SEO and other metrics from the product team; audits like this performed several times annually.

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Scout.com eCommerce

Scout.com eCommerce

Web eCommerce copy for highly trafficked men's-focused site Scout.com; December 2014.

Scout print ad

Scout print ad

eCommerce-driven ad featured in Scout's members'-benefits print quarterly; September 2014.

AGOGO FAQ

AGOGO FAQ

Technical writing/FAQ for AGOGO, a tech startup in the spoken-word space; October 2013.

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Fox Sports GO Video

Fox Sports GO Video

Wrote the script for the launch video of Fox's sports app; February 2014.

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qbeats rebrand

qbeats rebrand

Worked with qbeats on rebranding and refining their messaging ahead of full-scale launch and marketing of ambitious content-valuation Website; July 2015.

Social Power email newsletter

Social Power email newsletter

Text-heavy email newsletter sent (weekly) on behalf of Social Power, an ambitious startup in the social/cause space; June 2013.